Privacy Policy

Stevenage Leisure Limited (SLL) is a registered charity (no. 1144638), one of the UK’s leading ‘leisure trusts’, and a community-based and focused Non-Profit Distributing Organisation (NPDO). They manage various centres across Hertfordshire, Bedfordshire and Rutland. Their head office is located at Stevenage Arts & Leisure Centre, Lytton Way, Stevenage, Hertfordshire, SG1 1LZ. The company is registered in England under company number 3446357.

This policy was made in light of the requirements set out by the General Data Protection Regulations (GDPR) 2018 in order to explain our data processing practices. It explains the basis on which we will process any personal data we collect from you, or that you provide to us.


  • Who do we collect data from?
  • What information do we collect about you?
  • How will we use the information about you?
  • Who has access to the information we hold about you?
  • Marketing
  • Access to your information and correction
  • Cookies
  • Other websites
  • Changes to our privacy policy
  • Security precautions
  • How to contact us

Who do we collect data from?

We collect and process data from a range of individuals, including those that have become a member or bought tickets at one of our theatres, those that have used or have expressed a strong interest in using our services and activities, those who have expressed a wish to hear about future performances. The information collected when you browse our website is called cookies. Please view the ‘cookies’ section within this Privacy Policy for more information on this. We also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions.

What information do we collect about you?

When becoming a member or booking a ticket at one of our theatres, we collect and process first name, last name, postal address and bank details under the lawful processing of contract. We do not store your bank details on our web servers. This information is required to process your membership or book your tickets with us. We also collect and process email address and telephone number under the lawful processing of legitimate interest.

If you are using any of our child activities or services including our education programmes, parties or workshops, we will collect and process your child’s name and data of birth as well as the parent/carer’s name, date of birth, postal address and bank details under the lawful processing of contract. We also collect and process email address, and telephone number under the lawful processing of legitimate interest.

If you are currently employed by SLL, please refer to the Data Protection Policy for more information.

How will we use the information about you?

The information collected when you become a member at one of our Theatres or book a ticket is required to ensure you get the most benefit from our services. The data will be used to set up, verify and manage your membership, allow us to notify of you product of interest should you opt in, and allow us to contact you in the event of a performance being cancelled.

The information collected on behalf of a child using our services is required to set up their activities. Parent/carer details are required to verify and manage this activity on their behalf.

We collect data on the performances you have attended, to keep you updated by email and/or phone on relevant matters such as cancellations, booking confirmations, and important updates regarding the Theatre and changes to your membership/event with us.

We will also contact you via email, telephone or post about our other products and services we think may be of interest to you. You will have the option to opt-in to these when you initially provide data to us or when we collect data from you, and can opt out/update your preferences at any time.

We use information collected from the website to get an idea of best performing web pages.

If you have used our facilities, we will keep your data for a period of 18 months after your last activity or your membership/booking has passed/lapsed. After this, your data will be archived for seven years and then securely disposed of.

If you opt in, we will collect, use, store or otherwise process any personal information that relates to and identifies you, including but not limited to your name, postal address, e-mail address and any other information collected on registration with the Website, at our Box Office or through surveys, to the extent reasonably necessary to provide the services that are available to you through our Website.

We may send you information by;

  • Post, via the Theatre directly or by carefully selected mailing houses
  • Email

The information we send to you would contain information about our Website or other services or products, brochures, leaflets and catalogues displaying our products and services, and tell you of promotional offers or conduct market research.

If you stop using the Website we may continue to use and disclose your personal information in accordance with this Privacy Policy (as amended from time to time) unless you ask us not to. We process your personal information for the purpose of: dealing with your enquiries, providing and personalising our services, compiling your profile, carrying out market research and direct marketing.

You can update your preferences or request for your data to be removed at any time by contacting SLL’s Data Controller at the following address:

Jon Stone
Stevenage Arts & Leisure Centre
Lytton Way

Who has access to the information we hold about you?

We will not sell or rent your information to third parties. We will also not share your information with third parties for marketing purposes.

We will not share your data with any third parties, unless for the use of mail distribution of promotion information.

SLL operates as a data controller or joint data controller with various local authorities/professional bodies. Depending on the centre you use, one of the following bodies can also view your data:

  • Central Bedfordshire Council (Grove Theatre)
  • Stevenage Borough Council (Gordon Craig Theatre)


We would like to send you relevant information about our products and services which we believe would be of interest to you. We will not send any marketing material on behalf of third parties.

You have the right to opt out of receiving these messages at any time by following the instructions on your marketing communication, by emailing us directly at site, on or by contacting the Data Controller on the aforementioned details.

Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to SLL’s Data Controller at the following address:

Jon Stone
Stevenage Arts & Leisure Centre
Lytton Way

Please be aware we do require an identification process before sending out any information and this information will be provided within one month.

We want to make sure that your personal information is accurate and up to date. You may also get in contact to ask us to correct or remove information you think is inaccurate, or to update your communication preferences. You may do this by contacting the Theatre you are a patron of/member with, writing to us on the above address or email

You have the right to complain to the Information Commissioner’s Office (ICO) if you believe there is a problem with the way we are handling your information.


The SLL website uses cookies to gather certain information about you. Cookies are pieces of information placed on your computer to allow websites to recognise you when you visit. It collects information about your browsing actions and visitor behaviour information but does not identify you as an individual.

We use the information gathered from cookies to get an idea of what elements of the website are best performing and what could be improved.

For further information about cookies, please visit or

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases, some of our website features may not function as a result.

Other websites

Our website contains links to other websites. This privacy policy only applies to the Theatre website, please read each company’s policy when using their website. We cannot be held responsible for the privacy policies and practices of third party websites.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this page. This privacy policy was last updated on 24 April 2018, in-line with GDPR.

Security precautions

We are committed to ensuring the protection of your personal information. Any payment transactions made will go through our booking system Spektrix, you can view their privacy policy on their website

The transmission of non-sensitive details (such as your email address) made via the internet is not guaranteed 100% secure, except where you see the green padlock in the address bar. Although we will do our best to protect your personal data, we cannot guarantee the security of any data transmitted to our site (unless you see the aforementioned padlock icon); any transmission will be at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.

How to contact us

Please contact us if you have any questions about this privacy policy or information we hold about you, please contact the Data Protection Officer, Jon Stone at:

Jon Stone
Stevenage Arts & Leisure Centre
Lytton Way
Stevenage S
G1 1LZ

Or email

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